About

Prakhar Deep Gupta is an accomplished Ecommerce Category Manager with over 5 years of experience in P/L, marketing and sales management across various industries. He has a proven track record of handling large strategic accounts and creating JBPs & AOPs to develop predictable revenue pipelines. Prakhar is skilled in Go-to-market Strategy, New Product Release, Market Research, Management, and Account Management. Currently, Prakhar is working as a Digital Marketing Manager at a confidential company, where he is responsible for developing and implementing digital marketing strategies to drive online sales. Prior to this, he worked as a Resident Author at thehardtackle.com, where he honed his writing skills and gained experience in content creation. Prakhar's most significant experience comes from his time as an Ecommerce Manager at LG, where he managed the online P/L for the TVs, Audio, IT monitors and Mobiles categories. He created AOP, QOP and monthly plans to deliver revenue targets and worked closely with Amazon & Flipkart accounts. He also worked with category teams for stock planning, merchandizing and sell out management. Prakhar successfully built consensus with product heads after product slot analysis and price positioning to develop PRM. Additionally, he created value-based offers for online portals (exchange, cashback, EMI, bundling) to reduce price erosion. Prakhar also worked with external big data firms to improve CRM, CLTV and repurchase cycles and identified causes of low customer NPS and built the feedback in the next product launches. Prakhar holds an MBA from NITIE and a Bachelor of Engineering (B.E.) in Electrical, Electronics and Communications Engineering from Punjab Engineering College. He has a strong tech stack, including experience as a Research Scientist, Big Data, and Web. With 10.19 years of relevant experience, Prakhar is a results-driven professional who excels in leading cross-functional teams to achieve business objectives. He is passionate about developing innovative strategies to drive growth and increase profitability.